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It’s time to go to hell. More specifically, it’s time for Hell in a Cell.

The Sunday’s WWE “Hell in a Cell” pay-per-view is evidence of why I don’t like most of the themed pay-per-views. A Hell in a Cell match is supposed to be the culmination of a vicious feud. It’s supposed to be a special occasion.

Instead, because of the elbow injury to John Cena, we get C.M. Punk defending the WWE Championship in Hell in a Cell against Ryback. It’s the first televised match between Punk and Ryback, so their feud has hardly built to the level that warrants a Hell in a Cell match.

Putting aside my complaints about themed pay-per-views, however, Hell in a Cell has the potential to be a very good event. Contrary to most pay-per-views, Hell in a Cell has received a nice build for all of its announced matches.

The main event features Punk defending his title against Ryback, a powerhouse who has risen quickly in WWE this year. Punk has been WWE champion for nearly a year. Ryback is relatively new on the WWE scene.

I predict Ryback will win the WWE title. But hang on. I’ve got a twist on my prediction at the end of this item.

The WWE Championship will also be on the line, with Sheamus defending the title against Big Show. This will be an interesting test for Sheamus, who won’t be able to use many of his power moves against the enormous Big Show. Sheamus will have to wrestle a different style. I expect Sheamus to find some way to retain his title.

Kofi Kingston will defend the Intercontinental Championship against The Miz, who lost the title to Kingston on last week’s Main Event. Kingston busted open Miz above his eye during last week’s RAW, which led to their title match on Main Event. There is a nice rivalry building between Kingston and The Miz. Kingston should retain his title.

Even the tag team championship received a nice buildup. Rhodes Scholars, consisting of Cody Rhodes and Damien Sandow, won a tag team tournament, defeating Rey Mysterio and Sin Cara in the final, to earn a title shot at Kane and Daniel Bryan. I like Rhodes Scholars, but I don’t think it’s time to break up Kane and Bryan just yet. Give them a little more time as champions.

The final announced match pits Randy Orton against Alberto Del Rio. This has the potential to be an excellent match. This match hasn’t been built up quite as well as the others, but it has an opportunity to steal some of the spotlight if Orton and Del Rio are given enough time to build a proper match.

There is also the possibility of an added match or two. But the announced matches all have the potential to range from good to terrific. Before Hell in a Cell, John Cena will answer questions about allegations about an affair with former general manager A.J. That’s a new approach that should draw more Internet viewers than a basic match.

Oh, the twist? After Ryback defeats Punk, I envision Punk attacking Ryback, possibly knocking him into the Cell. Then Dolph Ziggler will cash in his Money in the Bank contract, defeating Ryback to become WWE champion.

The Ziggler scenario makes sense for several reasons. First, Ryback posted a decisive victory over Ziggler on Main Event this week. Second, with Vickie Guerrero elevated to the supervisor position on RAW, having her in position to protect the champion works out well.

As for the future, Ziggler could be involved in triple threat matches with Punk and Ryback, escaping with the title each time. I could also see Guerrero ruling that Punk’s rematch clause applies to Ryback, the man who lost the title, not Ziggler.

Finally, Ziggler could lose the title to The Rock at the Royal Rumble. This would give The Rock a final run as WWE champion, leading to a heavily publicized title match at WrestleMania.

*****

COLE POWER: I’m not sure I fully understand the wisdom behind this decision, but Ring of Honor Television champion Adam Cole will join Combat Zone Wrestling on a European Tour this week and then will appear at “Night of Infamy” on Nov. 10 in Voorhees.

*****

ARIES-HARDY REMATCH: Austin Aries will receive an opportunity to regain his TNA World Championship when he battles Jeff Hardy at TNA’s “Turning Point” pay-per-view on Nov. 11.

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RAW IN PHILLY: Don’t forget that tickets go on sale Saturday for RAW’s return to the Wells Fargo Center on Dec. 17. That show is one night after WWE’s “TLC” pay-per-view in Brooklyn, and is part of four consecutive nights of WWE programming. In addition to the pay-per-view and RAW, WWE will have a live Smackdown! On Tuesday as well as a “Tribute to the Troops” special.

That’s all I’ve got for this week. Actually, I’ve got plenty more to say, but there’s not enough time. I’m heading South in the morning for Hell in a Cell (in Atlanta), so I’ve got to get some rest. Besides, my companions are calling me to bed. I don’t want to keep them waiting.

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